Message from the President
Sharing the Excellence of Japan with the World
After the COVID-19 pandemic, we are seeing more foreign visitors in our cities. There is a common belief that Japan is in decline, but that is not the case.
Japan is full of high-quality products and services, and these can be obtained at relatively low prices. Looking beyond our borders, there are still countless opportunities to contribute.
The global population is increasing, and the reality is that life overseas often involves many inconveniences. Everyone has experienced accepting inconvenience as normal, without even recognizing it as inconvenience.
There are still many people in the world who do not know about Japan, a country in the Far East.
Our company works together with Japanese factories to develop products that are in demand, and deliver them to people around the world. We are confident that Japanese craftsmanship and natural specialties can bring joy to people everywhere.
Through these activities, our greatest happiness lies in enhancing people’s sense of well-being. Though our role may be small, we will continue to share the skills and passion built up by our predecessors with the world, through everyday products that are essential to daily life.
We appreciate your continued expectations for the further growth of our company.
SEN LLC
President & CEO, Takeshi Sato
Philosophy of SEN LLC
Origin of the Company Name
The name ‘SEN’ (meaning ‘thousand’) is a numerical unit that we commonly use in daily life. Originally, ‘thousand’ signified ‘many,’ and it is used in numerous idiomatic expressions.
Examples include:
– ‘Ichijitsusenju’ (A thousand autumns in one day)
– ‘Ikkokusenkin’ (A moment is worth a thousand pieces of gold)
– ‘Ikkitousen’ (One warrior worth a thousand)
– ‘Ichibousenri’ (A thousand miles at a glance)
All of these expressions convey that a single entity can lead to many things—happiness, wealth, or great achievements.
Our Philosophy
SEN LLC continues its activities with the following three philosophies:
1. Deliver products and essential information to as many people as possible.
2. Provide products and services that enrich people’s lives abundantly.
3. Regard ‘thousand’ as a milestone (goal), striving for self-improvement, cooperating with others, and fulfilling our aspirations.
Commitment
All of our staff act daily based on the philosophy of SEN.
SEN LLC – All Staff
Company Profile
Company Name
SEN Co., Ltd.
Founded
September 2014
Capital
5,000,000 JPY
Representative
Takeshi Sato
Banking Partners
The Bank of Yokohama, Rakuten Bank, SBI Sumishin Net Bank
Business Activities
1．Commerce Business
– Sales on domestic and international e-commerce platforms
– Sales via our own e-commerce site
2．Trade Business
– Overseas sales agency services
– Wholesale distribution of in-house products
3．Product Development Business
– Planning and sales of food and daily goods
– Development of overseas-targeted products in collaboration with manufacturers and factories
Head Office
Cherry Blossom 301, 838-1 Tokai-ichiba-cho, Midori-ku, Yokohama, Kanagawa 226-0025, Japan
TEL
+81-45-981-9627
Company History
September 2014: Established SEN LLC
October 2014: Start sales on North American e-commerce platforms
December 2014: Start domestic secondhand product sales
April 2015: Start sales on European e-commerce platforms
June 2016: Trademark registration (Class 14, Class 21)
September 2016: Registered for UK VAT
September 2019: Registered for German VAT
November 2019: Registered for French VAT
November 2020: Increased capital
July 2021: Reorganized into a corporation (Co., Ltd.)
February 2023: Relocated head office
September 2025: Trademark registration (Class 29)）